Alt-Pop songstress EVER releases her third single ‘Indigo Sky’ via Yada Yada Records, following the soaring success of her previous singles ‘Close’ and ‘Bloom’. Inclusion on Spotify’s ‘New Pop Revolution’ and ‘New Music Friday UK’ playlists have served to signpost EVER’s unique brand of endlessly endearing atmospheric pop. ‘Indigo Sky’ arguably serves as EVER’s finest work yet, showcasing both her ethereal vocals and sensational alt-pop sensibility.
“One of the most exciting new artists around right now” – Atwood Magazine “
Really love that, brilliant summer track “ – BBC Introducing
“EVER has established herself as a number one player in the dreamy pop game” – Turtle Tempo
Having already accumulated in excess of 35,000 monthly Spotify listeners, with only two songs released thus far, it’s blazingly evident that EVER has an incredibly bright future ahead of her. Amongst the seemingly never-ending stream of new artists, the spellbinding nature of EVER’s music boldly and unapologetically stands out.
The track’s delightful dreamy production (courtesy of Indie Pop artist kwassa) proves the perfect sonic accompaniment to her enticing lyricism. What’s perhaps most remarkable about EVER is that even though all her released singles thus far cohesively complement and blend with one another, each track still excitingly oozes individuality.
Speaking of ‘Indigo Sky’, EVER explains:
“This song is written about the various stages of grief I felt after losing someone I loved. I tried to embody both the emotion and acceptance I was feeling and channel it straight into the lyrics. We went for a more simplistic approach to the production to create space and a feeling of expanse, rather than filling every gap and making the music too busy. I hope it makes anyone listening feel like they’re looking out at a beautiful view, open road, or endless horizon, and perhaps can help someone who’s going through a similar experience.”
After initially showcasing her spellbinding sound on her debut track ‘Bloom’, with her sophomore single release ‘Close’ EVER ventured further into alt-pop territory in an organic and effortless way. With lyricism that’s easily accessible yet born from a place of authenticity; it’s not hard to understand why even in the relative infancy of her career EVER’s music has already struck a chord with so many. With just two singles out, EVER has rightfully garnered acclaim from the likes of BBC Introducing, Euphoria, Turtle Tempo, I Heart Moosiq and Atwood Magazine.
While EVER – real name Louise Smith – cites the likes of LANY, Tracy Chapman and Emily King as inspirations, it’s evident that she’s not trying to emulate anyone. Her distinct sound, which almost defiantly refuses to be tied down to a single genre, appeals to fans of a multitude of different styles, but also proves to be instantly alluring to anyone who adores heartfelt lyricism and astonishingly atmospheric production. EVER is currently working on new music, with her debut EP entitled ‘Golden Hour’ due for release in October 2019.
Connect with EVER:
Instagram // Facebook // Twitter // YouTube
Listen to EVER:
Spotify // Soundcloud // Apple Music // Youtube
For more information please contact alex@yadayadauk.com / +44 7815 064118
